Ted LeBow

Ted LeBow is an experienced serial entrepreneur committed to financial resilience and helping others achieve business success. His journey began in 1980 with a farm in Idaho, leading to a career managing and owning eleven small businesses. A Cornell graduate with a degree in Business Management, Ted has focused on guiding entrepreneurs to understand how they make a profit and engage their team of people passionately.

In 2024, he merged his firm, Kitchen Table Consultants, with Taste Profit Marketing to form Good Roots, where he serves as Co-CEO. Ted has raised over $60 million for various organizations and has played key roles in regenerative agriculture. He lives in Bala Cynwyd and enjoys woodworking, fly fishing, and time with his family.

Noah Munro

Noah Munro is an entrepreneur dedicated to helping farm and food brands succeed through smart financial and marketing strategies. In 2006, he co-founded The Mill Fudge Factory, growing it into a national e-commerce brand with over $2 million in sales and recognition as one of America’s top fudge companies. While managing the business, Noah earned his MBA from Babson College and later founded Taste Profit Marketing. In 2021, he became a part-owner of Kitchen Table Consultants, which merged with TPM in 2024 to form Good Roots. As Co-CEO, Noah leads teams to help clients achieve profitability and success.

Rebecca Frimmer

Rebecca Frimmer is an entrepreneur and educator passionate about advancing organic and sustainable food businesses. With experience gained from running her first company at 18 and holding key roles in food and farm organizations, Rebecca joined Good Roots in 2014. She played a pivotal role in expanding the company’s reach to the West Coast and now serves as a partner and principal consultant, leading training and education initiatives. Rebecca holds an MBA from George Washington University and focuses on business planning, fractional CFO services, and farmer profitability programs. Based in Morro Bay, California, she enjoys surfing, gardening, and spending time with her family.

Kristel Keys Running, M.A.

Kristel Keys Running, M.A., has more than 20 years of marketing experience with a strong focus on sustainable agriculture. Raised on a small farm in southwest Wisconsin, she gained a deep appreciation for the importance of farming. Kristel has crafted growth strategies that boost customer engagement, lead generation, and sales.  Known for her creativity and strategic thinking, Kristel excels in building client relationships and driving results. She holds an M.A. in Business Communications and a B.S. in Communications Technology Management. She enjoys family time, hiking, traveling, and volunteering.

Helen Kollar-McArthur

Helen, a North Carolina native, grew up amidst the tobacco belt and hog farms. She moved to Pennsylvania for her MS in Biobehavioral Health at Penn State, where she developed a passion for sustainable farming, experimenting on her own homestead. Gradually shifting from academia to hands-on work, Helen gained diverse agricultural experience—from general farm labor to managing educational programs at PASA and overseeing operations at a small abattoir. She joined Good Roots in 2019, driven by her passion for organization and evidence-based decision-making. At Good Roots, Helen is the Director of Services Delivery & Talent. She oversees the development and refinement of all areas of our services and the processes used to carry out our work with consistent quality and integrity. She also manages all aspects of work life, ensuring our team continues to evolve and expand in a way that nourishes individuals’ professional ambitions in an environment of empowerment and empathy.

Heather Lyons

Heather’s deep respect for the ecosystem and a strong sense of responsibility guide her work in accounting and finance, where she empowers those who steward our food system. Her leadership in the Snohomish County 4-H Horse Program helped her develop a commitment to community, support, and self-motivation. After earning her CPA license, Heather managed complex financial systems in the public sector and played a key role in launching a sustainability-driven food hub. Now, as the director of finance & operations and member of a team of farm accounting specialists at Good Roots, she combines her extensive expertise and passion to  strengthen a food system that better serves both growers and eaters.

Leland Michaels

Lee grew up in southern Michigan farm country, developing a passion for food early on through gardening and working in local agriculture. After graduating from Michigan State, he pursued a career in marketing and advertising. Moving to Traverse City rekindled his love for food, leading him to Cherry Capital Foods, where he advanced from sales to VP of Operations. His experience there taught him the complexities of the food journey from farm to table. In 2019, he brought his industry knowledge to the Good Roots team. Outside of work, Lee enjoys spending time in the kitchen, garden, and workshop. He’s a proud father of four, a dedicated Spartan, and an enthusiast of all four seasons.

Lindsey Sorah

Lindsey’s passion for agriculture was inspired by her grandparents’ farming roots in Southern Illinois. She revived this legacy by starting her own farm, which grew from a small vegetable and flower operation into a 10+ acre enterprise. Before farming, Lindsey supported franchisees in launching businesses and gaining skills in bookkeeping, management, and marketing. As part of Good Roots, she helps others succeed in sustainable agriculture through business consulting and marketing. Living near Athens, Georgia, she enjoys family time, playing music by the firepit, and kayaking on her pond.

Andrea Wright

Andrea grew up west of Washington, D.C., surrounded by farms, and developed a love for horses early on. In her teens, she worked at a horse boarding farm and eventually got her own horse. After college, she became a computer consultant at a local accounting firm, supporting clients with their bookkeeping. Her career expanded as she worked in accounting roles for various small businesses. In 2008, she ran a 30-acre horse boarding facility while working part-time as a Fractional Controller. Later, she became Finance Director for a nonprofit, and in 2024, joined Good Roots as Director of Accounting.

David Alvarez

David is a passionate advocate for sustainable agriculture with a diverse background in marketing, sales, and farming. He studied Creative Writing and Film Studies at USC, where he developed a love for photography and organic agriculture. Through his experiences working on WWOOF farms, David deepened his commitment to bridging the gap between commerce and sustainability. With prior roles at Moon Valley Organics, Viva Farms, and Wright Bros Farm, he gained hands-on experience in media coordination, sales, CSA management, communications, and farming. At Good Roots, he leverages his knowledge to support farm and food businesses. In his free time, he enjoys gardening, cooking, and collecting rare colognes and mezcal.

Jackson Baker

Jackson Baker is a Vermont native with a passion for food systems, sustainability, and storytelling. He earned both his MBA in Sustainable Innovation and BA in English from the University of Vermont, where he developed a strong foundation in creative communication and completed a thesis on global food cultures. Jackson’s hands-on experience in the culinary arts, food consulting, and reporting reflects a deep interest in the intersection of culture, agriculture, and business. As a former coach, he thrives on helping others succeed and fostering meaningful connections between people and the food they consume. In his free time, Jackson enjoys reading, writing, baking, and coaching track and field.

Remy Barbiero

Remy originally studied environmental science and worked in sustainability with waste
management and food systems. He also spent a summer on a small, fruit and vegetable farm.
He shifted to accounting and after receiving certificates in bookkeeping and payroll, he went to
work performing bookkeeping in the landscaping industry.

Remy lives in Sonoma County CA, and in his free time, he enjoys traveling, outdoor activities,
playing games with friends, eating great food, and spending time with his partner and two dogs.

Ada Broussard

Ada Broussard is a farm marketing specialist with a broad skill set. Her childhood in South Louisiana and studies in Austin, TX, and Jerusalem fueled her passion for regional foodways and agriculture. With over seven years of marketing experience at one of the largest CSA farms in the U.S., Ada excels in copywriting, design, and social media. She co-founded Club Home Made, a Central Texas meal prep service connecting consumers with local producers. Based in the Texas Hill Country, Ada enjoys cooking, hiking, and crafting alongside her partner, dogs, goats, and cattle.

Amelia Broussard

Amelia Broussard is a designer and marketing consultant with a background working in art administration for art and literary non profit organizations. Most recently, she served as Director of Artists Initiatives and Exhibitions at Antenna Gallery in New Orleans and co-founded Sketch Basin, an arts education program. 

Her work is driven by a belief in the power of art and design to open dialogues, build communities, and enrich lives. Amelia is a proud Louisiana native. There, she developed a love for cooking and eating the rich Cajun cuisine. She is currently living in Omaha, NE.

Grace Debbeler

Grace, a Cincinnati native, earned her Environmental Engineering degree from The Ohio State University. She started her career in environmental research and assessment with the U.S. Fish and Wildlife Service before her home garden sparked a passion for sustainable agriculture. This led her to Taos, NM, and eventually to Nevada City, CA, where she managed an 800-member CSA at Mountain Bounty Farm. Grace also serves on the Board of Directors at Sierra Harvest, promoting local produce. Her desire to work with a larger group of farmers and share her experiences led her to join Good Roots. In her free time, she enjoys outdoor activities, ceramics, reading, and gardening.

Evan Driscoll

Evan Driscoll has over a decade of experience in local food systems and small business development. He founded Sasquatch Acre, a diversified farm in Portland, OR, and later managed Green Gate Farms in Austin, TX. His work expanded into distribution and sales at Sustainable Food Center and procurement at Central Texas Food Bank. Evan also served as Director of Operations for Foodshed Investors and Executive Director of Texas Farmers Market. At Good Roots, he specializes in business development, financial analysis, and fundraising readiness. Evan is active in his community and enjoys archery, hiking, and gardening in Austin, TX.

Celeste Flahaven

Celeste brings her hands-on knowledge of agriculture to her role as a Farm and Food Marketing Specialist. Having worked on farms for six years, she understands the day-to-day work of farm and food operations. She earned a BA in Literature from Bard College, and has worked as a freelance writer and editor. With a background in both agriculture and writing, Celeste is positioned to help farm and food entrepreneurs create an engaging and precise voice. Celeste still gets her hands and feet in the dirt whenever she can. She splits her time between the Northeast and the South.

Katelyn Foerster

Katelyn’s love for farming began on her ‘Farm Grandpa’s’ farm in Southwest Minnesota. After earning a degree in International Relations, she interned on a CSA farm, inspiring her to start a specialty mushroom and CSA farm in Southeast Minnesota. During winters, she honed her culinary skills at a local restaurant and later transitioned to cooking full-time, working at high-end Midwest restaurants. In 2019, Katelyn became a Food Service Director at a K-12 school, focusing on sustainable cooking. She later pursued a degree in Accounting and specialized in e-commerce bookkeeping for both U.S. and international companies prior to joining Good Roots. In her free time, she enjoys reading, foraging, and cooking.

Caroline Freeman

Caroline has spent over 10 years working in the local food system, from diversified vegetable farming to combating food insecurity and managing a vineyard and winery. Throughout her journey, one constant has been the importance of building strong relationships. Recognizing that successful businesses thrive within a network of these relationships, Caroline has shifted her focus from growing food to supporting businesses. Through consulting at Good Roots, she offers clarity and insight with financial analysis, helping businesses better position themselves to positively impact their communities through food.

Meagan Gallagher

Meagan is dedicated to helping farmers and specialty food businesses succeed. Raised in rural North Louisiana, she understands the hard work farming requires. After earning a BS in Communication Studies from LSU, she moved to Austin, TX, where the vibrant food scene deepened her passion for sustainable food. A year of teaching in Chiang Mai further solidified her commitment to local food systems. Back in North Louisiana, Meagan spent four years working on a regenerative farm, honing her skills in marketing, website development, and content creation. Her goal is to equip farmers with the tools they need to focus on what they love—farming.

Amira Haddon

Amira is a marketing professional with a background in journalism, food writing and content strategy. In her career, she’s held hundreds of conversations with farmers to gain a clear picture of the industry landscape and the unique challenges it faces. During her seven years in restaurant marketing, Amira nurtured relationships with area farms that deepened her understanding of local food systems and sustainable practices. She enjoys working with brands who care about quality in all aspects of the business and have a mission that aligns with her own—to create meaningful connections and enrich people’s lives.

At Good Roots, Amira oversees the company’s internal marketing strategy and execution, including web, email, social media, and in-person engagements.

Sarah Hyde

Sarah is passionate about helping clients manage their businesses through organized bookkeeping and financial statements. With 10 years of farming experience, she understands the challenges faced by producers and food business owners. Sarah’s journey began in northern Arizona, where she and her husband, Matt, operated Rabbit Run Farm. Later, as Farm Manager at Hassayampa Vineyard and Farm, she oversaw diverse operations, including a vineyard and cheese creamery, while managing bookkeeping. She holds a B.A. in Environmental Studies from Prescott College and a Bookkeeping Certificate from Yavapai College. Now in Jordan, Minnesota, she enjoys gardening, learning about native plants, and printmaking.

Lindsey McDonnell

Lindsey’s passion for business ownership combined with the local food movement led her to become the general manager and co-owner of Kriemhild Dairy Farms, where she built a successful grass-fed dairy business. For eight years, she managed all aspects of the company, from production to sales, before shifting her focus to a smaller-scale operation. In 2018, she founded Catalpa Flower Farm, growing specialty cut flowers, while also doing consulting for food and value-added businesses. In December 2021, Lindsey joined Good Roots, where she continues to support farm and food entrepreneurs with financial planning. She continues to grow Catalpa Flower Farm selling specialty cut flowers through her farm stand and flower CSA.

Jordan McGinty

Jordan has spent four years building his pastured livestock operation in Central Pennsylvania. Starting with two acres, it has grown to 36 acres, producing pork, poultry, rabbits, and specialty crops. Before farming, he worked in Chester County agriculture, from managing inventory at an organic dairy to apprenticing at a vegetable CSA. His hands-on experience and Economics degree from Ursinus College inspired his broader work in food systems. Jordan focuses on resource management, systems integration, and data interpretation to foster business resiliency. In his downtime, he enjoys weightlifting, experimenting with new recipes, and helping neighbors with projects.

Brenda Meyer

Brenda began her Human Resources career in corporate recruiting and generalist positions over 15 years ago. She has spent the last decade in a consulting role helping small businesses create and organize their HR processes to scale for growth. She loves working with clients to help them find the right people approach to help their businesses thrive.

She holds an MBA in Human Resources Management and Accounting, as well as the SPHR and HCS certifications. Her interest in farming and sustainable food started after she moved to a one-acre homestead in south-central Texas with her husband and son in 2022. In her free time, she enjoys family time, homeschools her son, bakes sourdough bread, attempts gardening, and spends time with their chickens (and tolerates the ducks!)

Betsy Miles

Betsy’s accounting career began after a diverse background in farming and science. Her passion for numbers led her from an entry-level position at an accounting firm to earning a master’s in accountancy and an MBA. Over nearly 12 years, she specialized in non-profit accounting and grant management, eventually streamlining processes for a West Virginia non-profit. In 2024, Betsy joined Good Roots, where she combines her accounting expertise with her deep commitment to sustainable farming, helping to support the agriculture industry and American farmers.

Ryan Montella

Ryan Montella brings over 15 years of agricultural experience as a farmer, designer, and entrepreneur. Beginning his career on organic family farms in Washington, he later designed a permaculture research farm in Mexico and served on the Friends of the Farms board, advising Bainbridge Island officials on agricultural policy. In the Northeast, Ryan founded Cannaflower, one of Western Massachusetts’ first organic industrial hemp farms, and helped establish EOS Farms, one of the East Coast’s largest outdoor sun-soil cannabis farms. Ryan lives with his family on a small homestead in the Berkshire Mountains.

Rachel Morgan

Rachel Morgan grew up on a 5-acre organic farm in southern Michigan, where her family cultivated produce for local restaurants and farmers’ markets. This background fueled her passion for sustainable food systems. With over ten years of experience in hospitality and restaurant technology, Rachel specializes in streamlining processes and managing complex projects. As the Service Delivery Operations Manager at Good Roots, she leverages her hands-on agricultural knowledge and professional expertise to help farm and food businesses thrive. Outside of work, Rachel enjoys traveling, exploring local food scenes, and getting her hands dirty in the garden.

Cynthia Moss

Cynthia grew up with a  love of gardening and respect for nature in Southwestern Michigan. Gardening, roadside fruit stands and cooking are common themes that followed her through life. After 22 years as an Air Force spouse and mother to three, she studied Bookkeeping and Accounting, receiving an associate’s degree in 2024 before moving to Florida with her family and starting work as a Bookkeeping Specialist with Good Roots.

She enjoys spending time with family, cooking for anyone who is hungry, reading and letter writing.

Julia Myhre

Julia is passionate about transforming research into compelling stories and creating user-friendly web pages. Growing up in rural western Uganda, she learned the value of farming and relying on community early on. She earned a BA in Cultural and Environmental Studies from Duke University in 2018, gaining hands-on experience at the Duke farm. After graduation, she worked at NGP Farm in Greensboro for several years, ending up as their farm manager. To bridge the gap between business and farming, she pursued an MBA at the University of Utah and now contributes to the food & farming community through her role at Good Roots. Julia enjoys biking, baking, quilting, hiking, reading and training her pup, Basil.

Ciera Nelson

Originally pursuing accounting, Ciera found her true passion in the culinary world. Her experience in fine dining, speakeasy bartending, and working with Michelin-starred chefs honed her skills and appreciation for food. Inspired by her grandparents’ farm life stories, she transitioned to farming, gaining insight into sustainable agriculture and land stewardship. At Good Roots, she combines her food and farming expertise to support and advocate for farmers. Ciera lives in Northwest Arkansas with her husband and two large dogs, spending her free time studying butchery and growing a variety of fruits, vegetables, and mushrooms in her expansive garden.

Gibson Rade

Gibson Rade grew up on Whipstone Farm, a produce and flower farm in Northern Arizona. On weekends, she spent time at the Prescott Farmers Market, selling homemade dog cookies, vegetables from her small garden, and pot-bellied pigs. As an adult, Gibson served on the Prescott Farmers Market Executive Board and was the administrator of the family farm. There, Good Roots consulted in her management of Whipstone’s CSA, bookkeeping system, and wholesale accounts.

Gibson graduated from Northern Arizona University with a bachelor’s degree in Public Administration. She has experience as the administrative assistant to her County’s Chief Adult Probation Officer and College Deans of Embry-Riddle Aeronautical University’s Prescott Campus. At Good Roots, Gibson is the Executive Assistant to the Co-CEOs, Noah and Ted, and is a Finance and Operations Manager behind the daily operations of Good Roots. 

Zoe Richardson

Zoe creates brands that customers want to be a part of, driving long-term sales and loyalty. A Columbia University graduate, she began as a food magazine writer and editor before expanding into web design, photography, social media, and PR. Her broad experience in digital marketing gives her a comprehensive view of brand strategy, helping clients achieve their goals without wasting time and energy.

Before joining Good Roots, Zoe worked as a communications specialist at Rodale Institute and Regenerative Organic Certified. She has spent several seasons on farms and once spent a year traveling the country solo, living and volunteering on farms. Now based in southeastern Pennsylvania, she enjoys art, manual labor, and good food with her family.

Mira Shahan

Mira brings a deep passion for growing things and a strong background in accounting and small business consulting to Good Roots. Throughout her career, she has been drawn to using data to solve challenges and improve operations across various industries. Her love for agriculture blossomed through years of volunteering and working on urban and family farms, where she discovered the joy of working the land. At Good Roots, Mira combines these two passions, helping clients achieve financial clarity and sustainability so they can focus on what they do best. Outside of work, you’ll still find her in her garden or exploring the local farmer’s market.

Jessica Snyder

Jessica’s passion for numbers began in childhood and grew as she pursued various accounting roles. After college, she started her career in a small accounting office, later joining the accounting department of a large construction company. A move from her Indiana hometown reignited her desire to support small businesses. Her interest in sustainable food sparked in her teens after watching a 1970s sitcom about homesteading.  After recently purchasing a home with her husband, Jessica is now transforming their 0.4-acre lot into a budding urban homestead, one step at a time.

Jackie Wood

Jackie has been immersed in regional agriculture across New York State for over a decade. Building on her foundation at Empire Farm Brewery and Beak & Skiff Apple Farms, she launched her own consulting business in 2020, honing her skills in business development and project management. Alongside providing technical support to farmers and food entrepreneurs, Jackie remained hands-on, managing a small farm operation, a seasonal farmers market, and a vegetable CSA. She takes a values-based approach, combining effective communication and strategic insights to guide clients in identifying the most supportive next steps for their business and long-term goals. In her free time, she enjoys being outdoors, especially in the garden while pursuing her interests in floral design.

Alexis Zimba-Kirby

Alexis Zimba-Kirby grew up in Iowa and initially distanced herself from agriculture by attending NYU, where she studied French and Food Studies. Reconnecting with her roots, she now combines her passions for farming and creative leadership. She supports creative solopreneurs and side hustlers with business strategies while operating a Maine farmstand showcasing her flowers and local goods.

Through her work with Good Roots, Alexis enjoys exploring new business ventures and helping farmers turn their operations into sustainable businesses. Based in St. George, Maine, she thrives on building community, spending time with her family, and at the stables.

Eva Dilmanian

Eva is an expert at pitching food brands to a wide range of media outlets. She has a track record of media placements in nationally-circulated magazines and newspapers, well-trafficked blogs, websites and highly-rated radio and television programs. She was responsible for media placements of The Mill Fudge Factory on MSN.com and the Boston Globe, among dozens of others.

Boasting strong relationships with print, broadcast and online journalists across the United States and Canada, she has the resources, experience and expertise to obtain maximum press exposure for our clients and their specialty food brands.

Eva prides herself on only taking on projects where she feels a connection with the brand and loves what they do. She is choosey about the clients she takes on and has to sincerely think your product is really innovative, exceptional…or delicious.

As part of her work, Eva contacts journalists, editors, writers, bloggers, and TV/radio hosts and producers and tells them all about your brand. Throughout the whole PR process, she keeps in close contact with you, the client, keeping you posted on progress and sharing monthly media reports itemizing all the press coverage you have received.

Eva lives in New York City and enjoys world travel, music, film, and, of course, specialty food and drink!

Lee Germeroth

Lee has a passion for entrepreneurship and helping grow small businesses. He has a diverse background ranging from commercial photography, social media marketing, web design to his specialty, search engine optimization (SEO). He has a proven track record of taking websites from zero organic search traffic to having a consistent month over month growth.

Growing your specialty food business is a marathon and not a sprint, and we will build you a solid SEO foundation that you can continue to build and grow upon sustainably.

Lee regularly gives talks and presentations to the local business communities, is an instructor for DMC Seacoast and taught Marketing classes at Keene State College. In his free time, Lee loves to travel, go on adventures, explore the world for all of its sights, sounds, and tastes!

Mimi Kolb

Mimi is a graphic designer with 20+ years of experience translating strategies into effective branding. She works with new–often local–businesses to build brands and refreshes existing brands to help them grow. She loves the opportunity to bring the brand off the page–printed or digital–finding new ways to reach an audience while maintaining consistency across everything about the brand experience. Her approach is creative and collaborative, focused on problem-solving.

In addition to design and layout, Mimi is accomplished in photo direction. Projects include logo designs, infographics, digital ads, catalogs, menus, packaging, and greeting card design.

Mimi has a degree in Art History from Franklin and Marshall College in addition to a design degree. While she spends most of her creative time behind her computer, she has 17,976 photos on her iPhone and an enviable collection of colored pencils.