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How Dragonfly Hill Farm & Kitchen brought a vision to life
A MARKETING CASE STUDY
Before it was a brand, Dragonfly Hill Farm & Kitchen was an idea for a line of healthy, value-added farm products.
Careful planning and creative branding turned the idea into a reality.
From product packaging to market signs to wholesale materials, the brand is now consistent and polished everywhere it goes. The result is instant curiosity and more trust, all before customers ever take a bite.
"The new branding makes people really curious to see what I’m selling. EVERYONE loves the whole concept of it, from the logo to the table runners to the flyers and the postcard. It makes it easier to sell—I don't have to do as much talking!”
How We Helped
When Wandy came to Good Roots, she had a million ideas for her new business. Our first step was to help her focus on a step-by-step plan to get the brand off the ground before exploring other options.
Given her limited growing space, Wandy needed a strategy to maximize her revenue. Simply selling raw garlic crops wasn't enough. By expanding into value-added products like butters, pesto, and ice cream, she could significantly increase the value derived from her field crops.
We helped her determine the cost of creating these value-added products, which in turn informed her pricing strategy, allowing her to confidently take her products to market.
Once the foundation was set, we turned our attention to branding. From product packaging to market signs to wholesale materials, the brand is now consistent and polished everywhere it goes. The result is instant curiosity and more trust, all before customers ever take a bite.
To expand her reach, we provided social media coaching, helping Wandy spread the word and engage with a broader audience.
Today, Wandy has transformed from a one-woman show into a small business that has hired its first part-time help—a significant milestone. This journey from idea to brand shows how strategic planning and strong branding can turn a vision into a successful business.
