Master your marketing foundations.

A step-by-step program to get clarity, confidence, and customers who stay.

If growth feels elusive or your brand no longer reflects the business you’ve become, this is where you get focused and grow with intention.

When your marketing doesn’t match your momentum, everything stalls.

Maybe you’ve grown as a business, but your brand hasn’t kept up. Or you’re working hard to reach people, but the results don’t reflect your effort. It’s time to refocus and turn your marketing into a tool for alignment, clarity, and growth.

Get aligned. Get consistent. Get growing.

Build a focused marketing ecosystem in just six months.

PHASE 1

The Market Fit Finder

From guessing what your customers want and hoping that it lands → To clarity about your ideal audience and confidence in what drives them.

Stop guessing. Before you brand, advertise, or launch, get clear on who your best customers are and which products they actually want. This insight-driven discovery process gives you the confidence to move forward with focus.

Average time to complete: 2 months

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WHAT YOU GET Mastery Momentum Clarity
Customized market and competitor research to reveal market opportunities Extensive Research Standard Research  Standard Research
A research report that distills findings into clear, strategic insights Written Report + Presentation of Key Takeaways  Written Report Written Report
Survey analysis to uncover audience preferences and opinions Up to 500 responses with 5 questions Up to 500 responses with 5 questions Established brand audience, # of survey responses TBD
Pricing recommendations grounded in cost, margin, and market data Up to 2 product lines (e.g. beef, pork, etc.) 1 core product line (e.g. beef, pork, etc.)
Expert interviews that reveal trends, gaps, and emerging demand 5 Interviews 3 Interviews
INVESTMENT $17,250 $11,200 $6,750

PHASE 2

The Growth Map

From trying every marketing idea without knowing what’s working → To a focused, practical plan that aligns your efforts and supports real growth.

You know you want to grow—this is how you'll do it. We'll help you focus your efforts, align your team, and create a marketing plan that moves the needle.

Average time to complete: 2 months

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PHASE 3

Signature Brand System

From inconsistent messaging and visuals that don’t reflect the quality of your products → To a cohesive, professional brand that builds trust and gets remembered.

Get clear messaging and visual identity, plus the assets you need to show up consistently and confidently across every touchpoint.

Average time to complete: 4 months

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“I could not be where I am today 
without Good Roots.”

“I want to truly thank you for what you and your team have done. I could not be where I am today without Good Roots. You guys became an extension of my business, not just some random marketing team. I appreciate that you all really took the time to get to know me and my business—it definitely shows."

— CHEF NICOLA

Nicola’s Marketplace

About Good Roots

We speak farm.

700+

farm & food businesses helped

35+

consultants across the country

300+

years combined experience working in food and farming

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