What to Do When You’re Making a Profit But Short on Cash
December 23, 2025
What to Do When You’re Making a Profit But Short on Cash
December 23, 2025

December 23, 2025

You’re Ready for a SWOT Analysis

By Ted LeBow, Founder & Co-CEO

The end of the year is the perfect time for a SWOT analysis. Instead of blindly moving forward into the new year, start your planning process with a clear view of your business.

What is a SWOT Analysis

SWOT Analysis is a planning framework that looks at a business’s internal strengths and weaknesses and external opportunities and threats to fully evaluate how you operate. After the analysis, you can effectively set goals and put the action steps in place to accomplish them.

A SWOT Analysis is useful if you are:

  • Considering a new enterprise in the new year
  • Having conflict with family or team members about the direction of the business
  • Looking to streamline operations
  • Ready to make any major change

Be a savvy business owner.

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How to Do a SWOT Analysis

  1. Gather a team. SWOT analysis works best with multiple opinions in the room such as ownership, management, and trusted customers or collaborators.
  2. Fill out your SWOT template. Set a time limit for each column and during the time list as many strengths, weaknesses, opportunities, or threats as possible. Remember that strengths and weaknesses are internal and opportunities and threats are external to the business.
  3. Rank the items in each column to determine your top priorities for goal setting.
  4. Set goals for the year and create an action-based work plan that will allow you to accomplish them. Break the year into three-month segments with achievable short term goals to keep you on track.

Why Do a SWOT Analysis

You don’t know what you don’t know. A SWOT analysis allows you to clarify your direction, identify where you need help, minimize your weaknesses, and know how to capitalize on your strengths.

Uncovering the truths of your business is the first step towards a more fulfilling, productive, and profitable year.

Good Roots has created a clearly defined process for conducting a SWOT analysis. Click here to download our Excel template. Fill it in to complete your analysis, decide on goals, and plan the action steps to make them a reality. 

Dig deeper.

✕

Clarity Foundations

If you’re tired of messy books, this is where you get untangled. We’ll start with a clean slate, align your systems, and build a foundation that turns financial chaos into clarity and confidence.

Average time to complete: 2 months

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WHAT YOU GET Mastery Momentum Clarity
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INVESTMENT $10,250 $8,000 $6,550
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Total Clarity Accounting

Stop making decisions based on a gut hunch. With Total Clarity Accounting, your numbers won’t just be accurate but meaningful.

Average time to complete: 3 months

Yes, I want Total Clarity Accounting
Explore Phase 3

CHOOSE A TIER

WHAT YOU GET Mastery Momentum Clarity
Monthly financial clarity sessions to review trends, margins, and key reports Monthly with Fractional Controller and Bookkeeper (3 months) Monthly with Fractional Controller and Bookkeeper  (3 months) Monthly with Bookkeeper Only (3 months)
Monthly reconciliations for up to 10 accounts (e.g. checking, savings, credit card, and loan accounts) 🥬 🥬 🥬
Monthly sales summaries to stay on top of performance 🥬 🥬 🥬
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Manage bill payment approval and payments 🥬
Weekly cash flow reports so you can stay ahead, not just afloat 🥬
INVESTMENT $5,250/mo (3 mo. minimum) $4,000/mo (3 mo. minimum) $2,450/mo (3 mo. minimum)