You’re Ready for a SWOT Analysis
December 23, 2025You’re Ready for a SWOT Analysis
December 23, 2025January 29, 2026
What to Expect When You Work with Good Roots
By Amira Haddon, Internal Marketing Manager
Your roadmap to clear finances, stronger operations, and sustainable growth
Working with Good Roots is designed to be supportive, structured, and built around the people doing the work. Whether you're looking to clean up your books, build a brand that sells, or turn things around fast, our goal is to help you get clarity, reduce stress, and make confident decisions about your farm or food business.
Here’s how we support our clients, step by step.
Step 1: Get clarity with a free consultation
It starts with a free consultation focused on you, your business, and what feels most urgent right now.
Clients begin by filling out this form. Within two days, a team member will follow up to schedule an introductory call.
Before the call, we’ll send a mutual NDA so we can speak openly about your finances, operations, and challenges. If you already shared details in the form, we may ask for relevant financial or planning documents so we can come prepared. If not, that’s okay. We can use the introductory call to figure out what information would be most useful.
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On that call, you can expect:
- A conversation about your goals, constraints, and timeline.
- Clarifying questions to understand where things stand today.
- Practical guidance and next steps, even if we’re not the right fit. We can point you toward helpful tools and resources depending on your needs, such as grant writers, non-profit sponsors, and partner organizations in our network.
There’s no pressure or obligation in having a call. Our goal is to help you leave the call with more clarity than you had going in.
Step 2: Define the right path forward
If it feels like a good fit, we’ll bring in the right experts from our team to help shape a clear plan.
This usually includes a discovery call with someone from our Client Relations team and a director from our Marketing, Accounting, or Business Consulting teams. Together, we’ll:
- Refine your goals
- Clarify priorities
- Identify the services that will best support your goals.
- Define what success looks like for you.
By the end of this step, we’ll have a shared understanding of your business, your goals, and what kind of support would actually be useful. Before we wrap up, we’ll schedule a 30-minute proposal review call to walk through the recommended plan and next steps together.
Step 3: Review a plan built for your business
Next, we’ll share a written summary of the recommended path forward. Depending on your situation, this may be:
- A Pre-proposal with high-level scope, project timeline, and estimated cost or
- A full proposal if the path forward is clear
During the call, we’ll walk through the document together, answer your questions, and adjust anything that doesn’t feel quite right..
After the call, you’ll receive the finalized proposal within 2–3 business days.Signing it confirms your spot on our team’s schedule and allows us to prepare so your project starts smoothly and stays on track.
Step 4: Meet the team supporting you
Once the proposal is signed, we will introduce you to your lead service provider and project team via email.
Your lead consultant will schedule a kickoff call to:
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Review project goals and deliverables
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Meeting rhythms
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Shared folders and resources
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Anything else to keep your project on track
You’ll know exactly who you’re working with and how to reach them.
Step 5: Get consistent, accountable support
This is where the work happens! The cadence and type of work depend on your project, but you can expect:
- Zoom meetings to review progress and make decisions.
- Clear communication, even during your busy season.
- Shared files so everything stays organized and accessible.
- Accountability to keep things moving forward.
We’ll also check in with quick pulse surveys throughout the project to make sure you feel confident, supported, and heard. If something isn’t working, we want to know so we can adjust..
Step 6: Walk away with clear next steps
When the project wraps, your lead service provider will send:
- Final files and deliverables
- Clear instructions on what to do next
You’ll have time to review everything, ask questions, and make sure you’re confident using what we’ve built together.
Step 7: Share your experience
After your project, we’ll ask for your feedback in a short survey.Your input helps us improve how we support the people building a better food system.
Why we do this work
Good Roots exists to support farmers and food business owners with practical guidance to build a resilient, profitable business. We believe clear finances, strong operations, and numbers-backed strategy are tools to help you grow your legacy.
Sign up for a free consultation to get clarity on your next steps.
